Everytime you build something, you name it and we probably stress out while finding a good, suitable name, a name that would reflect our product.
How did you come up with the name for whatever you've build, is there a story behind it and then you were like this is it ..
Let's go...
I try to get my names to be common words that are as close to what I am trying to do as possible.
It takes me years, sometimes 10+, to get the right name.
If I feel that a name is far from the final name, I will make sure that it is a unique name like "PinkMugz", so that it is an easy find/replace when I finally discover a good name.
The worst names are the ones that you have to spell out, or have some weird character substitutions. It makes it hard to spread via word of mouth and find on search.
Bonus points if it's related directly to the product, but it can also be an abstract reference if that isn't possible.
Lastly, don't overthink or waste too much time on naming it. Spend time building a great product that solves a real problem and name it closer to launch if you're stuck.
For my startup, which aims to act as the subconscious of your finances, I thought about the concept of the inner self, the reflective part of our minds.
And that's how the name InnerWallet was born.