I wanna say that Karri Saarinen (Linear) was the first to popularize "taste" as a differentiating factor. Its interesting to see the VC types picking it up.

It is also interesting to note that we're having conversations about taste in software, which just shows that software / programming has truly become mainstream. "Taste" is highlighted because anyone can build an app now (thanks LLM) and having a feature alone isnt a differentiator.

A useful analogy is photography. It was difficult before the advent of digital & phone cameras. You had to have the right equipments, and you needed to be serious about your craft if you were going to take pictures. Now anyone can take pictures, and upload it to the internet. So naturally you need a different set of words to describe what's good and what's not.

Same thing is being applied to software now.