The broad "startups" in question are just businesses trying to sell a product. Not everyone is going to sign up, and not of those who do, most won't maintain their subscription forever.
> Is this really sustainable in the long run?
For who? For the startups? Maybe, depends on the value provided. For the users? Maybe, depends on if they feel they're getting value.
I'm kind of confused as to what the question is really asking.
Most people I know have a handful (making exception for things that have always been "subscription", like insurances): a streaming service or two, iCloud/Google One, and maybe a budgeting app or something more niche for a hobby of theirs. I'd argue that none of those are necessary, except maybe the cloud storage to retain information and backup their devices. User's can just vote with their wallets.
As for it being sustainable for a startup: who cares - a good product will be worth paying for an it'll survive.
(Hope the tone doesn't come off as rude, I'm just trying to shoot for brevity)
I went into my supermarket yesterday. They have thousands of different products on the shelves. Worse, the products run out and I'm expected to come back next month and buy more. Is this sustainable? Do I have to buy one of everything every month?
If you're drowning in new SaaS products then you're spending too much time looking at them. You're not expected to know most of them exist, much less subscribe.
SaaS is no different to anything else. They are businesses selling products to customers. If you're drowning in those wait till I tell you how many shops want to sell you bread... (or how many species of bread there are.)
I subscribe to many newsletters and get loads of offers. I pretty much ignore all of them. Most of those $10/month tools are just clones of something or not useful at all in the trenches so to speak.
If that's not what you meant, clarify?
The way I understand it is that:
OpenAI bills people who use their API to build apps or whatever.
OpenAI also bills people who use its non-API products (like ChatGPT).
Am I missing something here or what is it that you dislike about this?
Like AI is the gas that powers the AI product. OpenAI sells the gas, the product gets commission.
That was my understanding at least, since I've had the same thought.
Maybe there’s a world where it’s like bring your own keys and pay $3-$5 for my UX work and could rental delivering that to you.
I also see a world where web app devs shift to distributing free self hosted versions of products; new tools like CLAY make transitioning from web dev UI to local GUI pretty easy :)
Using Fermi estimation, is it: 1, 10, 100? I would say 1 because I don't believe businesses can create enough value (save them time or money) for the average person to justify spending $100/month on subscriptions.
Another thought is how CISO's found themselves with 20 cyber subscriptions and found themselves wanting to consolidated down. So I would make this the absolute upper limit.
So I have somewhere between 1-20 with the average across the consumer population being somewhere closer to 1 than 20.
The implication being that there is a lot of pain coming for the long tail of startups trying to make it with a $10/month subscription model.
I think it’s still reasonable for solo devs or polymaths to shoot for solving small $5-$10/mo problems. Finding 1000 folks for $10/mo out of all 1,000,000,000 in anglosphere countries seems not hard, it just doesn’t make you a millionaire or afford staff.